Blogs

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  5 Marketing Campaign : Leveraging Negatives
  Five brands masterfully turned negatives into marketing gold. Avis, second fiddle to Hertz, declared “We Try Harder.” Cream cakes, deemed unhealthy, became “Naughty but Nice.” Guinness’s slow pour became a virtue: “Good Things Come to Those Who Wait.” Marmite, divisive by nature, owned it: “You Either Hate It or Love It.” Stella Artois’ high price? “Reassuringly Expensive,” signifying premium quality.