Five brands masterfully turned negatives into marketing gold. Avis, second fiddle to Hertz, declared “We Try Harder.” Cream cakes, deemed unhealthy, became “Naughty but Nice.” Guinness’s slow pour became a virtue: “Good Things Come to Those Who Wait.” Marmite, divisive by nature, owned it: “You Either Hate It or Love It.” Stella Artois’ high price?… igtejas.com/blogs/5-marketing-campaign-leveraging-negatives